Award-winning freelance copywriter based in Auckland
There’s nothing more powerful than hearing what farmers have to say about a product. So I went out and interviewed farmers up and down the country on behalf of Ancalf to find out exactly what the story was. The result a series of videos and print ads that gave refreshing new insights into how and why farmers are buying and staying with Ancalf. See the full story here: http://ancalf.co.nz/ Share → Tweet
Quite often you get a great radio campaign that’s perfect to extend into social media. The audio from the radio can be used as your soundtrack to a web video. It does, of course, depend of the style of radio for this to work – single voice narrative, where the voice over is telling a story or painting a picture in the listener’s mind is possibly the easiest for a video editor to get to grips with. Using stills, stock video or even quick shots snapped on your iPhone, it’s... Read The Rest →