Award-winning freelance copywriter based in Auckland

Doing buckets of good

Great to be part of the Black team doing Buckets of Good for the Red Cross. All charities are finding it hard going in the current cost of living crisis, so hoping this campaign will pull the right heart strings. Music always plays a strong part in building emotion and for this campaign we chose a track from composer Maurizio Malagnini – who also scored tracks for “Call the Midwife”. Credits: Agency Black. Mark Davey. Art Direction: Melissa Turkington. Copy: Chris Howden. George Marriot. Share → Tweet

Airways. Going beyond. I like writing brand stories – one of the latest was for Insight Creative and their client Airways. Nice to see it come to beautiful fruition. You can read their full story here: https://www.insightcreative.co.nz/work/airways-brand-story-and-visual-identity Share → Tweet

Word on the farm

There’s nothing more powerful than hearing what farmers have to say about a product. So I went out and interviewed farmers up and down the country on behalf of Ancalf to find out exactly what the story was. The result a series of videos and print ads that gave refreshing new insights into how and why farmers are buying and staying with Ancalf. See the full story here: http://ancalf.co.nz/ Share → Tweet

It’s a Rebel wrap

Rebel Bakehouse launches their new line of wraps with cricket flour, hemp flour and spinach flour. Great to have been part of writing the fun copy on their packs and website. See them in full here. Share → Tweet

It’s all Crystal Clear

Over the last few months, I’ve been helping Crystal Payroll with their brand story, their look and communications. They have a great product and their brand needed a modern, clean, fresh approach to maximise their story. First materials are rolling out now. Marketing Manager: Lyn Pang. Copywriter/concept: Chris Howden Designer: Jonathan Blake. Share → Tweet

Domain

Love this new eatery and working with Mount Deluxe on their new website. Great food, get out there and try it. Share → Tweet

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