Award-winning freelance copywriter based in Auckland

Airways. Going beyond. I like writing brand stories – one of the latest was for Insight Creative and their client Airways. Nice to see it come to beautiful fruition. You can read their full story here: https://www.insightcreative.co.nz/work/airways-brand-story-and-visual-identity Share → Tweet

Word on the farm

There’s nothing more powerful than hearing what farmers have to say about a product. So I went out and interviewed farmers up and down the country on behalf of Ancalf to find out exactly what the story was. The result a series of videos and print ads that gave refreshing new insights into how and why farmers are buying and staying with Ancalf. See the full story here: http://ancalf.co.nz/ Share → Tweet

It’s a Rebel wrap

Rebel Bakehouse launches their new line of wraps with cricket flour, hemp flour and spinach flour. Great to have been part of writing the fun copy on their packs and website. See them in full here. Share → Tweet

It’s all Crystal Clear

Over the last few months, I’ve been helping Crystal Payroll with their brand story, their look and communications. They have a great product and their brand needed a modern, clean, fresh approach to maximise their story. First materials are rolling out now. Marketing Manager: Lyn Pang. Copywriter/concept: Chris Howden Designer: Jonathan Blake. Share → Tweet

Domain

Love this new eatery and working with Mount Deluxe on their new website. Great food, get out there and try it. Share → Tweet

New Jack Links radio ad takes a swipe at Lime Scooters

With Lime Scooters future up in the air, one of the latest Jack Links radio spots is airing with some fun poked at Lime scooter riders. Written by Chris Howden, longtime copywriter for the Jack Links “Man needs meat” campaign, the spot was recorded in Birmingham, Alabama just before the Christmas holidays. “We knew there was a chance the scooters might get pulled, so we scheduled a short run from Christmas to Feb.  Looks like we guessed right.” says Howden. The spot is one in a new series of 4... Read The Rest →

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