Award-winning freelance copywriter based in Auckland

Official ads for Jack Links

After almost 10 years of “Man needs meat”, Jack Links steps out with a new radio campaign becoming the “Official snack” to unsung heroes. The lawnmower guy, the tradie, the traffic management guys and the stadium security folk. But while the campaign takes a new direction, Jack Links have stayed with their signature sound with the deep American voice of Kyle Holman who, as usual, delivers beefy commentary to listeners. Share → Tweet

Introducing Goodbreaks. Radio that stops.

I’ve always had a passion for radio. And recently more and more clients are asking me for scripts. Since I’ve produced thousands of ads in my time, I thought I’d set up a specialist side – that can write, produce and even book a media schedule for clients. It’s live now – so if you you want radio that stops…check it out now. Goodbreaks. Share → Tweet

New Jack Links radio ad takes a swipe at Lime Scooters

With Lime Scooters future up in the air, one of the latest Jack Links radio spots is airing with some fun poked at Lime scooter riders. Written by Chris Howden, longtime copywriter for the Jack Links “Man needs meat” campaign, the spot was recorded in Birmingham, Alabama just before the Christmas holidays. “We knew there was a chance the scooters might get pulled, so we scheduled a short run from Christmas to Feb.  Looks like we guessed right.” says Howden. The spot is one in a new series of 4... Read The Rest →

Turning your radio into social

Quite often you get a great radio campaign that’s perfect to extend into social media. The audio from the radio can be used as your soundtrack to a web video.  It does, of course, depend of the style of radio for this to work – single voice narrative, where the voice over is telling a story or painting a picture in the listener’s mind is possibly the easiest for a video editor to get to grips with. Using stills, stock video or even quick shots snapped on your iPhone, it’s... Read The Rest →