Award-winning freelance copywriter based in Auckland

From billboards to 100 page brochures

Auckland Council
Leonard’s Meats
Go Good website
Jalcon Blues

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Official ads for Jack Links

After almost 10 years of “Man needs meat”, Jack Links steps out with a new radio campaign becoming the “Official snack” to unsung heroes. The lawnmower guy, the tradie, the traffic management guys and the stadium security folk. But while the... Read The Rest →

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Doing buckets of good

Great to be part of the Black team doing Buckets of Good for the Red Cross. All charities are finding it hard going in the current cost of living crisis, so hoping this campaign will pull the right heart strings. Music... Read The Rest →

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Winter is coming

Seales Winslow wanted a new campaign for their cattle and calf feeds. The idea of a winter survival kit was born and with some clever art direction made standout. The campaign was support by digital and radio ads. Agency: King St.

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Departing with your money

A new series of posters for Auckland Airport through Federation. Enough to make you go on a shopping spree in duty free.

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A little meaty reminder

Catching shoppers at point of sale is just what Jack Links want to do. And a series of dairy posters will beef up the demand for their Beef Jerky.

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Sharing – a new heart.

Takapuna is getting a new heart with a new development centre with new housing, shopping and entertainment opportunities. Federation was tasked to share the news with locals. As part of a new look for Eke Panuku, we developed a stylish, summer... Read The Rest →