Award-winning copywriter based in Auckland
As a copywriter, I usually get tasked to write about products and services. Then occasionally, I’m privileged to share a story about humanity. Whether for the Red Cross, Surf Life Saving or The Leprosy Mission. These stories not only help charities... Read The Rest →
If you’ve used ChatGPT for writing or brainstorming in the last 6 months, your creative ability may already be permanently damaged. A controlled experiment just proved the effect doesn’t reverse when you stop using it. 3,302 creative ideas. 61 people. 30... Read The Rest →
In a departure from their usual radio campaigns, we helped Conroy Removals embark on a targeted outdoor campaign capturing people on the move – specifically at airports around the baggage areas. With targeted billboards per destination, we enabled Conroy to connect... Read The Rest →
New Zealand Red Cross are not only always up against the clock, they are up against very tight budgets. Creating a simple but powerful device to emphasise the urgency and still connect emotionally with viewers was of utmost importance. The idea... Read The Rest →
A while back Donna McCort at Dow Goodfolk asked if do some copywriting and develop a fun Brand Story for Bad Baker – along with some copy lines for this and that. After a couple of reviews she said… could you... Read The Rest →
After almost 10 years of running the “Man needs meat” campaign, Jack Links steps out with a new radio approach becoming the “Official snack” to unsung heroes. The lawnmower guy, the tradie, the traffic management guys and the stadium security folk.... Read The Rest →
