Award-winning freelance copywriter based in Auckland

From billboards to 100 page brochures

Auckland Council
Leonard’s Meats
Go Good website
Jalcon Blues

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Winter is coming

Seales Winslow wanted a new campaign for their cattle and calf feeds. The idea of a winter survival kit was born and with some clever art direction made standout. The campaign was support by digital and radio ads. Agency: King St.

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Departing with your money

A new series of posters for Auckland Airport through Federation. Enough to make you go on a shopping spree in duty free.

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A little meaty reminder

Catching shoppers at point of sale is just what Jack Links want to do. And a series of dairy posters will beef up the demand for their Beef Jerky.

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Sharing – a new heart.

Takapuna is getting a new heart with a new development centre with new housing, shopping and entertainment opportunities. Federation was tasked to share the news with locals. As part of a new look for Eke Panuku, we developed a stylish, summer... Read The Rest →

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A global campaign to end to leprosy

Under lockdown the Black Agency managed to pull together a global team to pitch a global campaign for The Leprosy Mission. Our concept won and produced a 45 second TV, with 3 cutdowns and plenty of print to support the shadows... Read The Rest →