Freelance Copywriter, Creative Director.

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Shave the Boss

A cute campaign for Leukaemia and Blood Cancer NZ through Chemistry. Bringing this campaign to life with a fun video and great talent, plus all the social, digital work. And it’s working like a barber after covid.

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Leonard’s Meats

Always nice to bring out some meaty plays. This time for Leonard’s Meat through Brother Design. Website copy, trucks and a bit of packaging copy. Fun and a bit yum.

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Big Little Wins

Good things take time and this campaign for Trevelyan’s – one of New Zealand’s largest fruit packers is now hitting the airwaves and print. Written for King St advertising in Tauranga , we finally produced series of 8 radio ads with... Read The Rest →

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Airways. Going beyond. I like writing brand stories – one of the latest was for Insight Creative and their client Airways. Nice to see it come to beautiful fruition. You can read their full story here: https://www.insightcreative.co.nz/work/airways-brand-story-and-visual-identity

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Word on the farm

There’s nothing more powerful than hearing what farmers have to say about a product. So I went out and interviewed farmers up and down the country on behalf of Ancalf to find out exactly what the story was. The result a... Read The Rest →