Award-winning freelance copywriter based in Auckland

Malaysia Truly Asia Back to the portfolio

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This was the first Malaysia Truly Asia Campaign I produced, we rewrote the song, got Jacqueline Victor – a Malaysian Idol winner to sing it and set off with a host of models and a crazy German director to shoot it. It set the standard for Tourism ads for many years and also won many Tourism Awards. The commercial was shot on Langkawi, in Kuala Lumpur and Kota Kinabalu.

Agency: TBWA Malaysia.

Client: Tourism Malaysia.

Creative Director: Chris Howden

Writers: Chris Howden. Simon Wong.

Art Director: Craig Wakelin.

TV Producer: Keng

Music: Anton Morgan. 2AM Studios.

Singer: Jacqueline Victor.




Truly Asia_International_60secs_hires from Chris Howden on Vimeo.