Official ads for Jack Links

After almost 10 years of running the “Man needs meat” campaign, Jack Links steps out with a new radio approach becoming the “Official snack” to unsung heroes. The lawnmower guy, the tradie, the traffic management guys and the stadium security folk. But while the campaign takes a fresh direction, Jack Links have stayed with their signature sound with the deep American voice of Kyle Holman who, as usual, delivers beefy commentary to listeners. Copywriting and radio by Chris Howden .