Award-winning freelance copywriter based in Auckland

Crystal Payroll Back to the portfolio

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  • Brand Stories

The Crystal Payroll Brand has been developing over the years. I began working with them on radio in 2014 and slowly we’ve developed not just a distinctive audio brand for them, but also a fresh brand look and feel that brings to life their promise of clarity. Together with designer Lucy Olive, we tightened the Crystal Payroll look and created a set of brand guidelines for them to take to market. It’s fresh, clean and crystal clear.

Crystal Payroll