One the move

In a departure from their usual radio campaigns, we helped Conroy Removals embark on a targeted outdoor campaign capturing people on the move – specifically at airports around the baggage areas. With targeted billboards per destination, we enabled Conroy to connect with travellers – reminding them of their local, trans-taxman and international moves. We also echoed the billboards on radio across terrestrial and digital platforms.

Client: Raymond Laursen. Concept/Copy: Chris Howden. Design: Lucy Olive