Award-winning freelance copywriter based in Auckland

Doing buckets of good

Great to be part of the Black team doing Buckets of Good for the Red Cross. All charities are finding it hard going in the current cost of living crisis, so hoping this campaign will pull the right heart strings. Music always plays a strong part in building emotion and for this campaign we chose a track from composer Maurizio Malagnini – who also scored tracks for “Call the Midwife”. Credits: Agency Black. Mark Davey. Art Direction: Melissa Turkington. Copy: Chris Howden. George Marriot. Share → Tweet

New Jack Links radio ad takes a swipe at Lime Scooters

With Lime Scooters future up in the air, one of the latest Jack Links radio spots is airing with some fun poked at Lime scooter riders. Written by Chris Howden, longtime copywriter for the Jack Links “Man needs meat” campaign, the spot was recorded in Birmingham, Alabama just before the Christmas holidays. “We knew there was a chance the scooters might get pulled, so we scheduled a short run from Christmas to Feb.  Looks like we guessed right.” says Howden. The spot is one in a new series of 4... Read The Rest →

Helping Kiwi Crush to get sales moving

Waikato-Bay of Plenty agency KingSt Advertising are using humour to help New Zealanders get to the bottom of a very serious health issue for client Kiwi Crush. Following a recent survey, which asked more than 500 people nationwide about their digestion habits, Kiwi Crush wants to draw attention to the uncomfortable subject of constipation. The survey results showed that 78% of respondents suffer from digestion issues to some extent and 13% of people keep quiet if they are suffering from constipation. Constipation can be caused by a number of factors, the most common being... Read The Rest →