Award-winning freelance copywriter based in Auckland

Official ads for Jack Links

After almost 10 years of “Man needs meat”, Jack Links steps out with a new radio campaign becoming the “Official snack” to unsung heroes. The lawnmower guy, the tradie, the traffic management guys and the stadium security folk. But while the campaign takes a new direction, Jack Links have stayed with their signature sound with the deep American voice of Kyle Holman who, as usual, delivers beefy commentary to listeners. Share → Tweet

Doing buckets of good

Great to be part of the Black team doing Buckets of Good for the Red Cross. All charities are finding it hard going in the current cost of living crisis, so hoping this campaign will pull the right heart strings. Music always plays a strong part in building emotion and for this campaign we chose a track from composer Maurizio Malagnini – who also scored tracks for “Call the Midwife”. Credits: Agency Black. Mark Davey. Art Direction: Melissa Turkington. Copy: Chris Howden. George Marriot. Share → Tweet

Winter is coming

Seales Winslow wanted a new campaign for their cattle and calf feeds. The idea of a winter survival kit was born and with some clever art direction made standout. The campaign was support by digital and radio ads. Agency: King St. Share → Tweet

Sharing – a new heart.

Takapuna is getting a new heart with a new development centre with new housing, shopping and entertainment opportunities. Federation was tasked to share the news with locals. As part of a new look for Eke Panuku, we developed a stylish, summer feel for outdoor and social to signal the change. Agency: Federation. CD: Tony Clewett. Art. Opeta Elika. Copy. Chris Howden. Account D. Suzy Ferenth. Share → Tweet

« Older Entries