Award-winning freelance copywriter based in Auckland

Winter is coming

Seales Winslow wanted a new campaign for their cattle and calf feeds. The idea of a winter survival kit was born and with some clever art direction made standout. The campaign was support by digital and radio ads. Agency: King St. Share → Tweet

Sharing – a new heart.

Takapuna is getting a new heart with a new development centre with new housing, shopping and entertainment opportunities. Federation was tasked to share the news with locals. As part of a new look for Eke Panuku, we developed a stylish, summer feel for outdoor and social to signal the change. Agency: Federation. CD: Tony Clewett. Art. Opeta Elika. Copy. Chris Howden. Account D. Suzy Ferenth. Share → Tweet

A global campaign to end to leprosy

Under lockdown the Black Agency managed to pull together a global team to pitch a global campaign for The Leprosy Mission. Our concept won and produced a 45 second TV, with 3 cutdowns and plenty of print to support the shadows idea. Children were literally shadows of their former selfs and just wanted to get back to their friends and family. We managed to negotiate our way through cultural codes, concepts, COVID, floods in Nepal, bad internet, 4 different filming projects by four different production companies in four different countries... Read The Rest →

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