Freelance Copywriter, Creative Director.

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There are alarm calls…and there are animal alarm calls. Best not to get them mixed up.

So began the campaign idea for Rescom a small security company in the Hawke’s Bay.

This series of radio spots not only cut through but performed and got the client plenty of new business.

They were also picked by Best ads.

Client: Shane McKenzie. Rescom.

Copywriter: Chris Howden

Account manager: Malcolm Burr

Engineer: Miles Fernandes