Freelance Copywriter, Creative Director, Strategist.

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New campaign for Panasonic Oled TVs based on the idea that “only True Blacks can deliver true colour.”

Featuring Beauden Barrett taking on a team of fake Barretts.

Agency: Lemonade

Creative Director: Jon Radich

Copywriter: Chris Howden

Art Director: Chris Boyd

Account Director: Andrea Fowler.

Production: Merlin