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NZCU Baywide is one of the few Credit Unions left in the country of any consequence.
Their mandate is to make banking available to society – especially to the unbanked, the working class.
Owned by their customers, they are not driven by profits. They are actually on your side.
We came up with the theme Easy Banking and then supported this through TV, Print, Radio, Digital and Social.
From being unheard of, they gained 70% awareness in less than a year.
Creative Director: Chris Howden.
Art Director: Brian Knott
Account Manager: Sally Sherif