Freelance Copywriter, Creative Director, Strategist.

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We thought why not actually show all the stuff you can get in a Pathfinder for real. There are not many billboards in the world that would allow this and not many counties where the items would actually not get pointed overnight. Dubai is one of them. This billboard appeared right next to the Sheik Zyed Road – the busiest and often scariest road in Dubai.

Agency: TBWA

Creative Director. Chris Howden

Art Director: Malek Atassi. Saks Afidi

Nissan Pathfinder