Freelance Copywriter, Creative Director, Strategist.

Etihad Global launch ← Back to the portfolio

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This was Etihad ‘s first Global Campaign and my swan song at TBWA Middle East.  It won a few awards and more importantly proved an invaluable recruitment ad for Etihad who were struggling to hire crew at the time! Shot in Abu Dhabi, Dubai – Post in London and with music done in Malaysia by the trusted 2AM. It went on to win quite a few accolades in the Tourism and Airline world.

Creative Director/Writer/Art Director: Chris Howden

Director: Jim Wheedon

Film Co: Bare Films

Music: 2AM Anton Morgan.

Agency: TBWA Abu Dhabi

Client: Peter Baumgartner