Freelance Copywriter, Creative Director.

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Conroy Removals are a relatively small player in the competitive world of moving. They are based in the Hawke’s Bay and have been operating a family run business for quite some time. With the big drift of population to Auckland, they really needed to pick up the awareness and enquiry level in the big smoke. Rather than the usual Removal Company messages of how careful they are, I wanted a quirky standout campaign that focussed on the fact that they really know the world, and where you are likely to move to. The campaign has been a great success for them with a big pick up in business in Auckland and online enquiries increasing considerably – so much so that the campaign is a finalist in the 2015 Radio NZ Awards.


Writer: Chris Howden

Sales Rep: Malcolm Burr

Client: Raymond Laursen.

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Conroy Removals