I only have one direct radio client – Conroy Removals. So I was quite pleased to learn that it had been made a finalist for the most effective radio campaign in the New Zealand Radio Awards. Just shows that if you treat every brief as potential gold, you may just end up there one day. There is always a better, more interesting way of advertising if you put your mind to it. Time will tell if it gets picked, but kudos to the team who help me produce it and of course, to the client.