Why online ads don’t work

Thought that would get your attention.Ruffle a few feathers even. But the truth is, most online ads are really bad. Not just in content, but in format. I sat next to a young “Millennial” the other day on the ferry and watched him browsing his large screen Samsung. His thumb was a blur as content from facebook was swiped up the screen. An occasional brief pause, a pretty girl…a meal…he was hungry for either, a clip of a car crash, a GIF of Game of Thrones. It all flashed by in a... Read The Rest →