Freelance Copywriter, Creative Director.

Turning your radio into social

Quite often you get a great radio campaign that’s perfect to extend into social media. The audio from the radio can be used as your soundtrack to a web video.  It does, of course, depend of the style of radio for this to work – single voice narrative, where the voice over is telling a story or painting a picture in the listener’s mind is possibly the easiest for a video editor to get to grips with. Using stills, stock video or even quick shots snapped on your iPhone, it’s... Read The Rest →

New Jack Links spots

Man continues to need meat You can’t mistake the Jack Links Beef Jerky radio campaign. As soon as you hear that big western soundtrack and Mid West drawl, you know you’re in for some listening pleasure. It seems no one is safe from a bit of leg-pulling from this wise cowboy, be it a teenager, a hipster, a surf boarder or as in the new campaign – a golfer. The Jack Links campaign is arguably one of the most distinctive and successful radio campaigns to air in New Zealand, I... Read The Rest →

NZ Radio Awards 2017 Finalist

I only have one direct radio client – Conroy Removals. So I was quite pleased to learn that it had been made a finalist for the most effective radio campaign in the New Zealand Radio Awards.  Just shows that if you treat every brief as potential gold, you may just end up there one day. There is always a better, more interesting way of advertising if you put your mind to it.  Time will tell if it gets picked, but kudos to the team who help me produce it and... Read The Rest →