Freelance Creative Director and Copywriter.

Really strong words create really strong sales.

Sovereign
Te Papa
Apex
9 Spokes

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Never say die. But always say thanks.

  A while back, and it was quite a while back, I was working at Ogilvy & Mather in Auckland. Our client Pernod Ricard only ran international work for Chivas and really wasn’t interested in letting us produce local creative. It... Read The Rest →

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What’s the role of radio?

  Quite often I get given a brief to advertise a product or service. The obvious request is to get more customers, sell more products. But the art of copywriting and the art of great radio is to make an emotional... Read The Rest →

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Conroys continues moving you

The Conroys “What moves you” campaign continues to roll out on radio. This time, it’s the aussies. Our favourite cousins who are jumping over the ditch in record numbers. And who best to move them? Listen here.  

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Why online ads don’t work

Thought that would get your attention.Ruffle a few feathers even. But the truth is, most online ads are really bad. Not just in content, but in format. I sat next to a young “Millennial” the other day on the ferry and... Read The Rest →