Freelance Copywriter, Creative Director.

Freelance copywriting. Problem solving. Firefighting.

Apex Advice
Te Papa
9 Spokes

Latest Projects View All →

Latest Articles View All →

Post Thumbnail

New Jack Links spots

Man continues to need meat You can’t mistake the Jack Links Beef Jerky radio campaign. As soon as you hear that big western soundtrack and Mid West drawl, you know you’re in for some listening pleasure. It seems no one is... Read The Rest →

Post Thumbnail

NZ Radio Awards 2017 Finalist

I only have one direct radio client – Conroy Removals. So I was quite pleased to learn that it had been made a finalist for the most effective radio campaign in the New Zealand Radio Awards.  Just shows that if you... Read The Rest →

Post Thumbnail

What’s the role of radio?

  Quite often I get given a brief to advertise a product or service. The obvious request is to get more customers, sell more products. But the art of copywriting and the art of great radio is to make an emotional... Read The Rest →

Post Thumbnail

Conroys continues moving you

The Conroys “What moves you” campaign continues to roll out on radio. This time, it’s the aussies. Our favourite cousins who are jumping over the ditch in record numbers. And who best to move them? Listen here.  

Post Thumbnail

Why online ads don’t work

Thought that would get your attention.Ruffle a few feathers even. But the truth is, most online ads are really bad. Not just in content, but in format. I sat next to a young “Millennial” the other day on the ferry and... Read The Rest →