Freelance Copywriter, Creative Director.

Freelance copywriting. Problem solving. Firefighting.

Apex Advice
Te Papa
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Turning your radio into social

Quite often you get a great radio campaign that’s perfect to extend into social media. The audio from the radio can be used as your soundtrack to a web video.  It does, of course, depend of the style of radio for... Read The Rest →

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Best of the SuperBowl

If you haven’t seen it – this is a cracker: Sir Anthony Hopkins, Cardi B, Gordon Ramsay and Rebel Wilson all “replace” Alexa as she loses her voice in this 90-second ad, which also stars Amazon boss Jeff Bezos himself. The ad... Read The Rest →

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Beehive gets a NZDM Finalist

Good to see the beehive box getting a few nods and creating a bit of a buzz. Good stuff team: Brendon at ActionHQ. Dave Bolton – Art Director. Chris – Copy.

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New Jack Links spots

Man continues to need meat You can’t mistake the Jack Links Beef Jerky radio campaign. As soon as you hear that big western soundtrack and Mid West drawl, you know you’re in for some listening pleasure. It seems no one is... Read The Rest →

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NZ Radio Awards 2017 Finalist

I only have one direct radio client – Conroy Removals. So I was quite pleased to learn that it had been made a finalist for the most effective radio campaign in the New Zealand Radio Awards.  Just shows that if you... Read The Rest →