Freelance Copywriter, Creative Director.

Freelance copywriting. Problem solving. Firefighting.

Panasonic
tilespace
Tilespace
Sovereign
Te Papa
Apex
9 Spokes

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NZ Radio Awards 2017 Finalist

I only have one direct radio client – Conroy Removals. So I was quite pleased to learn that it had been made a finalist for the most effective radio campaign in the New Zealand Radio Awards.  Just shows that if you... Read The Rest →

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What’s the role of radio?

  Quite often I get given a brief to advertise a product or service. The obvious request is to get more customers, sell more products. But the art of copywriting and the art of great radio is to make an emotional... Read The Rest →

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Conroys continues moving you

The Conroys “What moves you” campaign continues to roll out on radio. This time, it’s the aussies. Our favourite cousins who are jumping over the ditch in record numbers. And who best to move them? Listen here.  

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Why online ads don’t work

Thought that would get your attention.Ruffle a few feathers even. But the truth is, most online ads are really bad. Not just in content, but in format. I sat next to a young “Millennial” the other day on the ferry and... Read The Rest →